Prepaid schemes–recharge for Lifetime seem to have become the latest trend–everybody seems to be joining the bandwagon
Be it Tata indicom, Airtel or Hutch.
So how many of you have hated the Ajay Devgan-Kajol "Tata Indicom Kyun"–ad?
Thats what we were asked by one of the industry professionals addressing us today.
Most of the hands shot up, (mine included) few actually claimed that its a funny ad (almost seemed as if they were mocking the ad)
The ad is actually quite good came the reply..it is actually brilliant. Eyes shot up, eyebrows turned up.
No..no I’m serious, apart from maybe the way colours were used, presentation…the concept is good enough.
Thats because it succeeds in giving its message to its Target audience..its target audience being the common people, people from small towns, who might buy a cell phone for the first time–not students like you who maybe change handsets every year or are more techno-savvy.
Target audience being the keyword here.
Considering its target audience Tata Indicom seems to have hit the right zone (or so i hear)
People have actually noticed the scheme…though the ad in my opinion–Kyunn??!!!!
Airtel on the other hand, has come up with a sardarji taxi driver–talking about the scheme in a typical punjabi feel good way.
Hutch has the famous actor Irrfan Khan talking about how having a lifetime prepaid scheme would assure a good reputation among your friends…(naak nahi kategi!)
So which one would work?
Anu and Meethi are two sisters, an age difference of 18 years among them. Their life revolves around each other, their dreams, the men in their life. It is the story about Anu’s unconditional love for her family, how she struggles with her life–never leaving her schizophernic sister’s side. Meethi who always pined for her ‘own’ world, how she felt misunderstood, the only man whom she thought understood her leaves her, her traumas, her dreams, her world…Go watch 15, Park Avenue.